AdBuyer
A single platform for all departments
AdBuyer handles all aspects of the print and out-of-home workflow in a single platform. All departments can use this tool to enhance consistency and communication:
- Payers and buyers update information in the same place, speeding up the discrepancy resolution process
- Planners and buyers create and manage schedules
- Creative team manages creative records
- Creative or traffic team links multiple creative elements to a single insertion
- Traffic team generates and sends insertion orders
- Client Accounting team matches and clears invoices
- Send orders and receive confirmations electronically
- View vendor comments within the worksheet
- Request revised or missing invoices from vendors electronically
- Communicate discrepancies between client accounting and media
- Select predefined discrepancy comments
Communicate electronically with vendors
Send electronic insertion orders and space reservations directly from AdBuyer, and receive back approvals or rejections. No more faxing! Approval status is automatically updated in AdBuyer.
Conduct all transactions electronically, within the same application:
We like Web IOs. It's easy. Users can power it up and go.
Sharon Mac Kenzie , VP print project management, McCann-Erickson
Features & benefits
- Electronic insertion orders and space reservations
Faster, easier submissions to newspaper, magazines and out-of-home; eliminate faxing time and costs - Insertion orders and space reservations are sent from AdBuyer, and confirmations/rejections are received in AdBuyer
Streamlines your work; vendor responses automatically update order status - Changes to insertion order are color-coded
Easy to see changes on IO or space reservation - View and manage a large number of orders and make global changes
Saves times on administrative work - Customize columns and layout
Set the display to the way you like to work - Buyers and payers use the same application
Easily resolve discrepancies - Built-in reporting
Create presentation-quality reports
Before & after
Before
Buyers and payers worked in different applications and took a long time to resolve discrepancies.
After
Buyers and payers update information in the same place.
Results
Buyers and payers communicate better and have a more efficient and more transparent discrepancy resolution process.