Spot Desktop
The only application you need to manage local spot buys
Spot Desktop simplifies local TV and radio spot-buying by presenting all tasks in a single, integrated workflow.
You conduct research, evaluate proposals, create buys, send orders and handle revisions all in the same place.
Everything related to a campaign is stored in one electronic buy folder, which can be easily shared within your company.
Electronic orders increase accuracy
Spot Desktop sends electronic orders to any seller.
It conducts a roundtrip eBusiness workflow with TV sellers using DARE. Electronic orders, offers, revisions and confirmations flow between Spot Desktop and the seller's system in a seamless two-way interchange, updating both systems in real time.
For radio, Spot Desktop achieves a two-way interchange using REDI, for sellers with REDI-enabled systems.
For sellers who don't have DARE or REDI, Spot Desktop sends electronic orders via a Web link using its Order Express tool. Sellers electronically confirm or reject orders back to Spot Desktop. Order Express includes industry-standard, platform-independent XML.
It's great to have everything in one place. You see a complete picture of your buy without going into multiple programs.
Linda Ordal, GroupM
Features & benefits
- Provides all spot-buying tasks in one place
Create buys faster; no need to re-enter information in multiple applications - Stores all information for a market in a single, electronic buy folder
Eliminates reliance on a paper file. No more stacks of paper! - Supports industry-standard Proposal XML
Import and evaluate avails and proposals, including spots, directly into Spot Desktop - Includes demographic research tools
On one screen, manage multiple projections by station or market - Apply global changes
Do so much more in one place, in one click - Change your existing schedule
Easily process schedule changes - Supports DARE, REDI and XML
Send electronic orders to any seller; eliminates discrepancies with sellers; faster order and confirmation process - Complete order management
Quickly and easily preview and send orders - Indicates order status
You don't miss air dates - One-click makegood analysis
Quickly evaluate seller-proposed changes using the latest Nielsen data before you accept or reject them - Flexible display
View buys by market, station, daypart, month, cost, number of spots
Before & after
Before
The days of small, high-value TV and radio schedules are long gone. Today's media buyers need to be on top of huge volumes of low-value transactions for analysis and bargaining.
After
Spot Desktop streamlines TV and radio spot buying by presenting all information and tasks in a single interface. Electronic proposals and electronic orders save valuable time.
Results
Time-consuming and error-prone re-keying of information is eliminated, and buyers are freed up to focus on the work that makes a real difference to advertisers.