iDesk

Read about the launch of the next-generation iDesk


Streamlining your digital advertising campaign

iDesk is the answer for agencies faced with the explosion of small transactions. Browser-based and ad server-neutral, iDesk transforms digital campaign management. It stewards interactive campaigns from planning to billing and paying, and cuts out work-intensive manual processes.

Electronically managing RFPs, proposals, revisions and in-flight optimization and sending electronic insertion orders (IOs) streamlines the buying and selling of digital media. Electronic processes eliminate manual entry, saving time while guaranteeing accuracy between the site and the agency.

You can use iDesk in your browser anywhere. Because it works in any currency, it's ideal if you have business in more than one country.

Integrating with ad server, financials and sellers

iDesk manages all the business processes around a digital campaign. It puts data at your fingertips in an intuitive and effective interface. Delivery reconciliation, client billing and vendor payment are all taken care of.

And you can be reassured that every step is tracked and audited.

When you combine DoubleClick's ad management and ad serving with DDS' ad stewardship software, you get a great solution for the digital buyer.

Paul Spokes, Head of digital, AMS

Features & benefits

  • Handles entire digital campaign, from plan to bill
    Manage the whole campaign lifecycle from a single platform
  • Works with any ad server
    Check campaign status across ad servers
  • Sends electronic insertion orders
    Saves time spent on faxes and email
  • Alerts and notifications
    You're prompted for the next task
  • Application of record for your digital campaigns
    Without rekeying, everyone on the team has the information they need, cutting out errors and discrepancies
  • Communicates with creative and traffic departments
    Saves everyone time
  • Works with any currency
    Suitable for agencies with business in more than one country
  • Optimized for handling bulk transactions
    Cost savings on high volume, low revenue inventory
  • Document storage
    You know your information is always at hand whenever you need it
  • Change history
    Full audit trail
  • Browser-based
    Scalability

Before & after

Before

Digital campaign management is a costly business. High volumes of data, expensive staff and a surprising prevalence of manual processes all squeeze agency margins.* (* Source: Planning for Results)

After

With all digital campaign transactions managed through iDesk, agencies eliminate faxing and other work-intensive manual processes.

Results

Using iDesk for digital campaign management boosts productivity, taking the strain off overloaded planners so they can spend more time on strategy.