iDesk helps protect sites from insertion order fraud

iDesk's electronic insertion order (IO) process helps protect sites from IO fraud.

Sites are vulnerable to malicious orders sent as email attachments and corresponding faked ads that often launch malware attacks.

The best protection that agencies and publishers have against fraud is to use sophisticated, reliable systems such as iDesk. And trading partners need to begin trading electronically as soon as possible. That is one of the reasons that DDS is urgently pushing forward with the IAB’s eBusiness initiative.

To read more about secure electronic processes, see this article in MediaPost.