Spot radio and spot TV buying in one application

DDS' Spot Desktop media-buying application for local broadcast now handles radio prebuy in addition to TV prebuy, with the same look and feel for both media.

Radio buyers can use Spot Desktop to perform research and create a schedule for radio buys. When revising a radio buy, buyers can access all research tools and see the impact of changes on the buy.

Access to research data is now built-in. "I really love not having to download books, and averaging is very easy," says Linda Ordal, broadcast buying manager for local broadcast at GroupM Motion. Access to reach and frequency data is also available within the application.