Reduce discrepancies using Donovan Data Systems' national radio orders

NEW YORK - Media buyers using Donovan Data Systems' (http://www.donovandata.com/) media buying application can now send national radio orders electronically to radio rep firm MFS, and receive back electronic confirmations.

Donovan Data Systems worked closely with MFS to implement this radio eBusiness (REDI) solution.

“The seamless workflow lowers the cost of maintaining the buy for both buyers and reps,” explains Harvey Kent, chief media strategist, DDS. “It eliminates faxing and manual data entry, thereby speeding up delivery while reducing discrepancies. Less effort is required to steward the order. Faster turnaround time helps the buyer secure inventory.”

“We are committed to creating efficiencies for our clients by integrating eBusiness into all our applications. We are gratified that MFS recognizes the importance of electronic transactions in today’s marketplace,” adds Kent.

Donovan Data Systems radio buyers can also transact business electronically with Katz Radio.