More cable networks trading electronically using Donovan Data Systems' electronic cable changes

Comcast and NBC Universal networks, including G4, Style, E!, Golf Channel, Versus, Bravo, MSNBC and Syfy, have joined the roster of cable networks using Donovan Data Systems' (http://www.donovandata.com) electronic cable changes to trade electronically with national media buyers.

Cable networks are reducing discrepancies by sending schedule changes electronically to Donovan Data Systems agencies. The agencies' national media buying system is updated seamlessly, synchronizing network inventory with the cable networks.

The number of electronic cable deals and changes sent electronically from cable network to Donovan Data Systems agencies has increased dramatically since the inception of this capability in June 2009. In just six months, cable networks have sent more than 25,000 electronic cable deals and changes via Donovan Data Systems' network. The number of transactions continues to grow monthly, with more than 6,000 electronic cable deals and changes sent in December 2009.

Other cable networks soon to be certified on Donovan Data Systems' electronic cable deals and changes include ESPN, Scripps and several Hispanic networks. DDS clients can see a full list of participating networks.