Marketron Broadcast Solutions and Donovan Data Systems collaborate to provide direct electronic orders between radio stations and media agencies
NEW YORK — Donovan Data Systems (DDS) and Marketron Broadcast Solutions have collaborated to offer completely electronic transactions between spot buyers and radio stations.
Direct orders are sent from DDS' Spot Desktop spot buying application using the RAB XML schema. The orders seamlessly enter the radio station business system using the Marketron Exchange platform. Because there is no manual re-keying, the initial order is error-free and its receipt is confirmed, saving time and labor.
Nearly 6,500 radio stations in the U.S. use Marketron business operating systems. These radio stations can sign up for Marketron Exchange to take advantage of the eBusiness opportunities with DDS agencies by emailing sales@marketron.com or visiting the Marketron website for more information http://www.marketron.com/exchange.
Marketron Exchange communicates with media buyersMarketron Exchange is an e-commerce platform that allows radio stations using Marketron Traffic, Visual Traffic, or DeltaFlex business systems to communicate electronically with media buyers. It enables orders, invoices, and proof-of-performance data to flow electronically--eliminating the need for manual processes, reducing discrepancies, increasing radio's accountability by delivering accurate proof-of-performance to buyers, and bringing more revenue to radio by making it easier to buy.
About Donovan Data Systems
Donovan Data Systems (DDS) is the leading systems and software provider to the advertising industry. DDS offers an exceptional range of business solutions that brings operating efficiencies to our clients working in media agencies and marketing services companies.
Each day, DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. DDS has been at the forefront of the advertising industry for over 40 years with unequalled service and support, innovative technology and long-term commitment to eBusiness.
About Marketron Broadcast Solutions
Marketron Broadcast Solutions () is the leading provider of management solutions for the broadcast industry. Marketron's sales, traffic, finance and business intelligence solutions automate workflow and enable groups to optimize inventory and increase revenue. Relied on by more than 7,000 broadcast stations worldwide, Marketron software products are chosen by 47 of the top 50 U.S. broadcast groups. Marketron's primary business system software products include Marketron Traffic, Marketron Exchange, DeltaFlex, Visual Traffic, and Control Tower.
Marketron Broadcast Solutions is an affiliate of The Wicks Group of Companies, LLC, of New York, which specializes in communications, information and media businesses.