Liberman Broadcasting selects Donovan Data Systems' broadcast sales system for new Hispanic network

Liberman Broadcasting, the largest privately held, minority-owned Spanish-language broadcaster in the United States, launched Estrella TV, a nationwide Hispanic network.

Liberman chose DDS' broadcast sales system to manage the Estrella TV network. "With the launch of the Estrella TV network and the addition of over 20 affiliate stations, it's vital that we implement an electronic order management system. We also want to offer the best possible service to our agency clients, especially as we reach out to an expanding customer base," says Michael Greenspan, National Sales Manager at Liberman Broadcasting.

DARE is the premier eBusiness standard for media buys, affirms Sherri Franklin, director, SpotPlus y Mas: “SpotPlus y Mas is very happy that Liberman Broadcasting has decided to use DARE. Our media partners/vendors that use DARE have helped SpotPlus y Mas be more efficient in the overall media execution process. We are sure that by adding Liberman Broadcasting to our list of media partners/vendors using DARE will benefit SpotPlus y Mas as well as our clients.”

In early 2010, DDS' order management system will be rolled out to Liberman offices in Los Angeles, New York, Chicago, Miami and Dallas. Avail, research and posting tools for local business will be deployed at owned-and-operated stations (O&Os) in Los Angeles, San Diego, Salt Lake City, Houston, Dallas/Fort Worth and Phoenix. In addition, DDS' StationXpress application for connectivity between stations and Liberman offices will be installed at the O&Os and repped Estrella affiliate stations.

"We're gratified that Liberman, a rapidly growing rep and station group, has chosen the DDS sales system for its reps and stations to help grow its new Estrella TV network. By using DARE, the leading eBusiness protocol that provides seamless, two-way communication between rep and agency systems, our system provides the highest level of efficiency available,” says Larry Shiels, sales director, DDS.