Faster brand allocation with Donovan Data Systems' national media buying software

NEW YORK - Donovan Data Systems' (DDS) brand allocation tool saves you time by automatically meeting your budget objectives for network syndication and cable TV buys. It assigns brands to programs, based on advertiser dollar and target rating goals, and constraining parameters for each brand.

Donovan Data Systems' national media buying software evaluates the schedule and determines the best allocation across all brands in flight. You can indicate preferred networks as well as networks to avoid, prevent double spotting, handle competitive branding situations and limit overspending as needed. You can also set priority brands that must meet their targets when compared with all other brands within the flights.

Use the automatic brand allocation tool throughout the quarter to reallocate brands as your schedule progresses. Mid-flight allocation helps achieve your overall goals as the schedule airs and throughout the stewardship process.