Donovan Data Systems renews multi-year contracts with Mediabrands and McCann agencies in UK, Ireland
NEW YORK — Donovan Data Systems (DDS) is pleased to announce that all of Interpublic Group's Mediabrands agencies in the United Kingdom and Ireland, as well as McCann Erickson, have renewed contracts for DDS products and services.
In November 2008, Mediabrands agencies in the U.S renewed multi-year contracts with DDS.
"This is yet another significant renewal,” said DDS chairman and CEO Michael Donovan. “It includes systems and services such as iDesk for digital ad buying and BrandOcean for agency workflow. A world-class marketing communications company like Interpublic Group places tremendous importance on effective, innovative and reliable technology. Our continued partnership with them helps ensure they have the best technology available.”
DDS clients in Europe and North America use DDS to run campaigns more efficiently. With DDS' expertise in media buying, digital advertising and agency workflow, they have the right systems in place to help them focus on navigating the enormous changes the marketing communications industry is currently undergoing.
“We’re now in the process of installing BrandOcean and are looking forward to seeing the impact it’ll have on our workflow,” says Martin Jackson, CFO, McCann Manchester.
About Donovan
Data Systems
Donovan Data
Systems is the leading systems and software provider to the
advertising industry. DDS offers an exceptional range of business
solutions that brings operating efficiencies to its clients working
in media agencies and marketing services companies. Each day, DDS
processes millions of transactions, supporting advertising agencies,
media specialists, broadcasting sales companies, advertisers, PR
firms and recruitment and direct response agencies around the world. DDS has been at the forefront of the advertising industry for more
than 40 years with unequaled service and support, innovative
technology and long-term commitment to eBusiness.
About
Mediabrands
Created by IPG to
manage all of its global media-related assets, Mediabrands employs
6,500 communications specialists operating in 90 countries and
manages $32B in global media billings. It is a proven entity in
helping clients maximize the impact of their marketing investment to
deliver explosive business results.