Donovan Data Systems' digital media buying software manages agency's budget approval process

NEW YORK - Donovan Data Systems' iDesk software for digital media buying puts controls in place to manage the budget approval process at agencies.

In this latest enhancement to iDesk, each agency defines its approval workflow. iDesk holds the insertion order for valid approvers to sign off before it can be sent to trading partners. Agencies are ensured that the right people are informed so they stay within budget. Changes to the budget are also captured in this process.

Donovan Data Systems' iDesk is the first digital campaign management application that puts electronic processes in place. It facilitates communications between buyers and sellers, streamlining the digital media buy.

iDesk was also the first digital campaign management system on the market to send electronic insertion orders to sites and the first digital media buying system to implement an electronic proposal management process. These eBusiness innovations for the interactive advertising workflow were endorsed by the Interactive Advertising Bureau (IAB). Donovan Data Systems is a member of the IAB and a leading participant in the IAB's EDI initiative for digital media.