Donovan Data Systems first to integrate with DoubleClick's DART for Advertisers 6

The integration of iDesk from Donovan Data Systems (DDS) and DoubleClick's latest version of DART for Advertisers (DFA6) was activated on July 19 at AMS Media, one of the UK’s leading digital agencies.

This makes DDS's iDesk the first system to integrate with DFA6, an ad serving, reporting and re-marketing technology for advertisers and ad agencies.

"This is the latest in a series of initiatives bringing together DFA's powerful and easy-to-use trafficking and reporting with iDesk's complete workflow management," says Harvey Kent, chief media strategist, DDS.

With DFA6 and iDesk integrated on their desktops, digital buyers work with more speed, ease and accuracy. iDesk eliminates faxes, spreadsheets and paper notes.

"We've been working closely with DDS to integrate iDesk with the new DFA6 platform, so customers can buy, plan, execute and bill for display advertising in the most efficient manner possible," says Ari Paparo, Google group product manager for advertiser products.

iDesk stewards digital ad campaigns from planning to billing and paying, bringing every step of the campaign together in one place. "iDesk is the answer for agencies faced with the explosion of small transactions in the fast-growing digital world," says Kent.

"When you combine DoubleClick's ad management and ad serving with DDS' ad stewardship software, you get a great solution for the digital buyer," says Paul Spokes, head of digital at AMS. "This latest iDesk and DFA collaboration makes an enormous difference to how we manage the ever-increasing number of digital bookings."