Donovan Data Systems sponsors 2009 ANA Advertising Financial Management Conference

As in past years, Donovan Data Systems (DDS) sponsored the cocktail reception at the 2009 ANA Advertising Financial Management Conference, held April 19-22 in Phoenix, AZ.

The conference was attended by CFOs and senior finance managers - many of whom are DDS clients - and their advertiser clients.

This year's conference focused on the economy, the effect of the recession on advertising and doing more with less. Agencies are being pressured by advertisers to better define the scope of work, prove that they're in a cash-neutral position for out-of-pocket expenses, and maximize the return on market spend.

Like most organizations, agencies are focusing on working more efficiently. DDS' BrandOcean agency workflow management system, presented at last year's ANA conference, addresses many of the concerns expressed at the conference. BrandOcean streamlines agency processes and simplifies financial control. By capturing all information in a single system in real time, BrandOcean helps agencies manage costs, resources and cashflow. With BrandOcean's built-in alerts and automated approvals, agencies are more accountable to their clients.