Donovan Data Systems (DDS) presents eBusiness accomplishments at IAB Ad Operations Summit

DDS' iDesk product director, Kelly Petersen, participated in the eBusiness Solutions panel discussion at the IAB Ad Operations Summit, held November 16, 2009 at the Roosevelt Hotel in New York City.

Three of the panelists – DDS, Univision Interactive Media and Operative – comprise, together with Solbright, a proof of concept group that is verifying full eBusiness interactions according to the IAB spec for Requests for Proposals and Proposals. The ultimate goal of the proof of concept group is to streamline the buying and selling of digital media by implementing completely electronic transactions between trading partners. Each participant presented a status report on the proof of concept roadmap.

In 2009, DDS enabled trading partner interaction at the data level. DDS' iDesk tool for digital planners seamlessly imports proposals sent by publishers in Excel format. Coming soon in 2010, agencies will be able to receive proposals in the IAB XML format, sent directly from sales systems. Up next will be the transmission of the agency Insertion Order via the IAB XML format, eradicating manual entry of data throughout the digital buying process.

“The IAB's dedicated efforts towards defining standard specifications for digital has enabled the industry to move forward so quickly. The great cooperation we're receiving from the proof of concept participants – Univision, Operative and Solbright – is helping us meet our milestones in providing digital eBusiness solutions,” says Petersen.