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Donovan Data Systems' BrandOcean agency workflow tool helps prevent ad budget overspend
07/22/2010
NEW YORK - In today's economy there's no room in your advertising budget for overages. No one can afford to absorb any extra costs.
Donovan taps Rubicon’s JT Batson to head digital division
06/25/2010
It’s hard to believe, but some media buying transactions still require a fax number to get things done. For the past few years, company’s like Mediabank and Donovan Data Systems have been trying to drag media agencies and sellers into the 21st century with software that allows for online transactions of ad buys. Still, the industry has a long way to go. Donovan is hoping that new hire JT Batson, who left online ad firm Rubicon Project earlier this month, will be able to get agencies to embrace digital methods once and for all.
DDS news
- Faster brand allocation with Donovan Data Systems' national media buying software
- Donovan Data Systems' digital media buying software manages agency's budget approval process
- MLB Network sends electronic cable changes to Donovan Data Systems agencies
- Electronic insertion orders from Donovan Data Systems' digital media software populate the publisher's system