| |
DDS Products
Spot
Network
Print
Digital
Agency Workflow
Accounting
General
 | | 
Audience Estimator is a comprehensive research tool for analyzing Nielsen demographic data during Upfront or Scatter. It simplifies program estimating by providing all functionality in a single, intuitive application.
You can easily accomplish the following on a single screen:
- Download and manipulate data, generate reports, analyze historical data, and create program records
- Seamlessly upload program estimates into Netpak
- Display an unlimited number of demo categories, including NAD
- Cherry-pick data to estimate programs
- Automatically adjust demo estimates using media math
Built-in flexibility offers easy customization, producing the results you want. | . | |