Spend more time on negotiation, less on administration

Bringing order to the complexity of the multimedia agency

Whether you're buying TV, radio, press, cinema or outdoor, whether your schedule contains a small number of high-value spots, or large numbers of low-value ones, you'll want to process them quickly and concentrate on work that makes a real difference to your advertiser clients.

You want to create campaigns with the minimum data entry. Taking schedules from outside sources, and exporting them again in a form your clients and production houses can work with will save you time, and cut down the chance of error and misunderstanding. And when the time comes for Finance to bill and pay, you'll want to know that all your orders are in the system.

More and more, the job is about bringing data together to make sense of it, for instance comparing performance estimates from TV networks with your own, and both with the actual viewing figures. Flexible summaries and reports are vital.

And when time and accuracy are of the utmost, each of our buying applications is eBusiness-enabled to get the job done quickly and correctly.