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General
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DEM32 is a Windows application that provides instant analysis of demographic data subscribed to by your company.
Agencies use Dem32 to create quick online reports analyzing demographic data. Reports are available immediately online in any of 22 useful formats.
Sample capabilities:
Trend data across books and demographic categories
Set up side-by-side grids of daypart data for books, stations, and demographic categories
Show demographic analyses for stations, days/times, books, etc.
Rank stations and days/times
List books, markets, etc., available for reporting
Control display options such as level of detail for each format
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