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Print Media/Traffic
Printpak provides clients with an integrated system to manage print campaign information for media reporting, commercial trafficking and client accounting purposes.

The system handles campaigns for magazines, newspapers, trade periodicals, supplements, out-of-home, and interactive.

Use Printpak for all stages of a campaign:

  • Prepare estimates for print campaigns
  • Enter and maintain contracts for negotiated rates
  • Produce space reservations/insertion orders
  • Analyze contract achievement
  • Perform Agency of Record (AOR) analysis
  • Generate pre-formatted and custom reports

    Printpak also includes AdBuyer, a Windows application for trafficking and managing campaigns, reconciling invoices and reporting.
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    Posted/Revised on 11/01/2006
    Doc ID: 7D606
    Copyright (c) 2008 Donovan Data Systems, Inc.