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DDS Products
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Agency Workflow
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General
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Netpak is an integrated system for managing media campaigns for network broadcast television, syndication and national cable. Agencies and communications services companies maintain separate files and separate schedules for each media.
Use Netpak for all stages of a campaign:
Research and estimate audiences
Analyze and build schedules
Track and adjust buys
Report audience delivery
The following specialized applications are available as part of Netpak:
Frontrunner for planning upfront and scatter schedules
MatchMaker for invoice matching
Steward for managing changes to committed inventory
Research tools built into DDS' Netpak system let you estimate audiences as you develop media campaigns.
Traffic features support reporting of commercial activity and generate instructions for networks or stations. | . | |