Magazine Insertion Order Key

  1. Order number
  2. Media type
  3. Agency name
  4. Client code and name
  5. Product code and name
  6. Publisher name
  7. Date of order
  8. Traffic name, address, telephone and fax number
  9. Publication address, telephone and fax number
  10. Order summary (Number of New, Change, Cancel, Unchanged)
  11. General comments
  12. Indication of insertion type (New, Change, Cancel, Unchanged)
  13. Insertion date
  14. Space description
  15. Copy number and Ad code
  16. Closing date
  17. Caption
  18. Cost
  19. Additional information about the insertion
  20. Materials instructions
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