| In the fall of 2006, DDS introduced a short-term solution to facilitate the business of internet and wireless buying. This proposal, which was endorsed by the TVB and its trading partners, involved the use of designated call letters for non-airtime buys.
In order to provide buyers and sellers with greater flexibility in handling such buys, DDS has since revised this proposal to include a second solution.
For details of the proposed workflow, see the related whitepaper. |  |