Effective immediately, advertising agencies and buying services that distribute network, spot and print commercial instructions through DDS can use ECN’s service to guarantee on-time delivery of the information to targeted media contacts.

“Agencies can now take advantage of our extensive database of media contacts and guaranteed delivery of documents directly from DDS,” said Angela Tietze, ECN’s President, “and with a direct connection from DDS, ECN can distribute information faster and more efficiently, enabling our Client Services team to focus on researching station changes and redirecting information to media contacts.”

ECN tracks multiple departments at radio and TV stations, cable networks and cable systems, enabling its clients to target specific personnel at each media outlet. The company currently maintains a proprietary media database of more than 120,000 names and addresses, which is readily available to its clients.

“Our connection to ECN gives our clients additional options for distributing broadcast and print traffic,” said Sherri Lee, director of Product Development at DDS. “ECN’s guaranteed delivery service gives agencies and buyers 100 percent throughput for time-sensitive information.”

“We chose to work with ECN because of its 17-year relationship with the broadcast community and the services it offers the advertising community,” Lee added.

Ad agencies can also take advantage of ECN’s other enhanced media services enabling them to reach media contacts through fax, email and voice. Through its E*Confirmation compliance service, ECN obtains written verification that each station on the buy has received, understood and complied with agency instructions.

About Donovan Data Systems
Donovan Data Systems (DDS) is the leading systems and software provider to the advertising industry. It offers an exceptional range of business solutions that bring operating efficiencies to media agencies and marketing services companies. Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world. DDS has remained at the forefront of the advertising industry for 40 years with its unequalled service and support, innovative technology and long-term commitment to eBusiness.

About Entertainment Communications Network
ECN creates innovative communications solutions for media and entertainment companies through its multi-integrated system technologies. As such, the company electronically distributes time-sensitive information for ad agencies and other major media sources and content providers. Additionally, ECN develops secure, Web-based solutions that automate the distribution, completion, collection and analysis of targeted spot information in a real-time environment.