| DDS, in collaboration with the American Association of Advertising Agencies (AAAA), has developed a simple, efficient, and flexible procedure for using a 12-character Ad-ID in the ID field of the commercial record. With Ad-IDs replacing the ISCI code system as the standard for coding commercials, this procedure will allow users to easily move to the Ad-ID system.
You can now use a 12-character Ad-ID where the last four characters are zeros in the 8-character ID field of the commercial record.
 If you choose to type the first eight characters of the Ad-ID in the ID field of the commercial record, the system does not require an entry in the Ad-ID field. You can still use both the ID and Ad-ID fields of the commercial record if you prefer.
This procedure applies only to 12-character Ad-ID codes where the last four characters are zeros, e.g., AAAA12340000. Any Ad-ID code that does not meet this criterion must be typed in the Ad-ID field of the commercial record.
Ad-ID (Advertising Digital Identification) is the Web-based system that generates a unique identifying code for each advertising asset. As the new industry standard for all forms of media, Ad-ID enables advertisers, agencies, and the media to improve upon trafficking, scheduling, verification, and tracking purposes. Ad-ID replaces the ISCI commercial coding system and other methods used to identify advertising assets.
For questions on Ad-ID, please contact Brandon Perry at (704) 501-4410 or bperry@aaaabenefits.com.
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