| Visit DDS at booth 508/510 at the AAAA Media Conference to see how DDS is transforming the digital and traditional media buy. We’re showcasing our groundbreaking applications that will make your workflow more effective and efficient.
iDesk: Unveiling a new application for managing all digital campaigns
iDesk, our new application for stewarding interactive buys, will be introduced at one of the major sessions at the AAAA conference. This industry announcement will take place at 4:00 pm on March 5.
We’ve applied our expertise in media-buying software to developing a system for new media. iDesk incorporates all the business processes needed to bring a digital campaign to life. This includes full integration with DDS’ financial; web-based interaction with publishers; and integration with the agency’s ad servers. Built-in change management logic keeps the planner/buyer alerted to every step necessary to keep the digital media plan up-to-date.
iDesk has received extremely favorable feedback from our beta test clients. “The time savings are very real. What used to take 30 minutes – set up a media plan, add campaigns and send-out a few insertions – took only five minutes in iDesk,” says one user.
Transact spot TV more efficiently
At the AAAA conference we’ll also be showing our Spot Desktop-MediaOcean workflow that seamlessly integrates spot buyers with media sales and station traffic. Real-time synchronization of buying, selling and station traffic systems reduces discrepancies and secures inventory faster. New versions of both products have taken the mystery, time, inefficiencies and discrepancies out of this important media.
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