DDS joined its agency clients to meet with their advertiser clients. “It’s important for us to keep abreast of industry trends. This way we can make sure our systems have the flexibility to handle whatever direction the industry takes,” says Ken Breen, director of marketing at DDS.

The ANA Financial Conference focuses on improving efficiencies and ROI, and bringing better value to organizations. This year, the topic of value-based agency compensation generated a great deal of interest and sparked a lively discussion.

At the event, we had the opportunity to meet with our clients in a relaxed atmosphere and talk about several new products that can help them better manage their business.

New financial management reporting capabilities in our Accent application help our clients better understand their profitability and cost-drivers. The reporting tools in Accent convert data into vital information that senior management can use in its decision-making process.

Our new, browser-based BrandOcean application provides access to all financial and production information, such as job status, time and expenses, and estimates. Through a single logon page, an end-user can deliver vital project management information to everyone’s desktop, ensuring all teams are kept up-to-date in real time. BrandOcean not only helps our clients implement best practices throughout the agency, but also leads to better-managed WIP and fewer write-offs.

For more information about BrandOcean or enhanced reporting capabilities in Accent, clients can contact their account team or Ken Breen at 212-633-5642.