Effective immediately, DDS sales systems (MediaOcean and Reppak) will receive original orders from non-DARE agencies through ePort.

By the end of 2008, DDS' agency clients using its latest version of Spot Desktop to purchase local television will be able to send original orders and revisions to non-DARE stations using TVB's xml schema.

These capabilities will augment DDS' current DARE eBusiness capabilities used by all of its clients, both sellers and buyers, who processed over five million electronic transactions in 2007.

"DDS is happy to continue its long-standing partnership with the TVB, and to provide both our sell and buy side clients with these additional capabilities in order to increase their use of eBusiness," says Michael Donovan, chairman and CEO, Donovan Data Systems, Inc.

“We applaud DDS’ commitment during this decisive 2008 commencement period. We continue to move toward the goal of end-to-end eBusiness; so that the full suite of transactions may be used by every station, every agency and every provider,” said Chris Rohrs, TVB president.

About DDS
DDS is the leading systems and software provider to the marketing communications industry. It offers an exceptional range of business solutions that bring operating efficiencies to media agencies and marketing services companies.

Each day DDS processes millions of transactions, supporting advertising agencies, media specialists, broadcasting sales companies, advertisers, PR firms and recruitment and direct response agencies around the world.

DDS has remained at the forefront of the advertising industry for over 40 years with its unequalled service and support, innovative technology and long-term commitment to eBusiness.

About the Television Bureau of Advertising
The Television Bureau of Advertising (TVB) is the not-for-profit trade association of America's broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 600 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for US spot television. TVB provides a diverse variety of tools and resources to support its Members and to help advertisers make the best use of local television.