Brian Pruitt, who runs the Atlanta GM Planworks office, opened the meeting by urging local stations to transact business electronically, based on GM Planworks’ experience working with MediaOcean clients.

“eBusiness is essential to GM Planworks and to our client, General Motors." Brian Pruitt, GM Planworks

“eBusiness is essential to GM Planworks and to our client, General Motors. End-to-end electronic transactions are directly tied to more efficient communication, a higher level of accountability and ultimately, a SOX-compliant environment which we all absolutely must maintain,” says Pruitt.

Real-time electronic business transactions between buyer and seller are accomplished by DDS’ Spot Desktop media buying application working in concert with the MediaOcean sales management system.

At the meeting, Harvey Kent, managing director of DDS MediaOcean, presented the new Spot Desktop-MediaOcean workflow. Orders, offers, revisions, and confirmations travel between the buyer’s and seller’s systems in a seamless, two-way interchange, significantly reducing discrepancies.

In addition to achieving connectivity between trading partners, MediaOcean and Spot Desktop also improve the workflows within each organization.

The MediaOcean sales management system streamlines the media sales organization. It improves communication within the station by integrating with the traffic database, so sales and traffic are synchronized.

Spot Desktop adds efficiencies to the agency side. By incorporating many tasks into the same screen, it makes it much faster and easier to complete a buy.

Atlanta agencies enthusiastically embraced Spot Desktop. They especially endorse its order management capabilities, which provide seamless integration with the MediaOcean system to enable two-way electronic communications between buyer and seller.

DDS and DDS MediaOcean are promoting Spot Desktop and MediaOcean in all cities in which DDS agency clients have local offices and are eager to transact local business electronically.