| Audience Estimator is a comprehensive research tool for analyzing Nielsen demographic data. Use Audience Estimator to quickly and easily create program records during upfront or scatter, or to perform basic research.
Consolidates All Tasks in the Same Place
Audience Estimator simplifies program estimating by providing all functionality in a single, intuitive application. Download and manipulate data, generate reports, analyze historical data, and create program records – all in a single interface.
Enhanced Capabilities
Easily estimate any number of demographic categories including NAD market breaks, and upload them on-the-fly. Calculate median age across networks, programs, dayparts, or any other level.
Built-in Flexibility
You can control the data and its display using Audience Estimator’s point-and-click functionality. Cherry-pick desired programs or dayparts, and combine demos across network, program, day, or time. You can customize worksheets and reports, and filter according to various parameters to display data the way you want. Drag-and-drop columns to re-sort them dynamically, even after you create your report.
Performs “Media Math”
Flexible error checking verifies the media math. Audience Estimator calculates the audience distribution automatically for overlapping categories when you change a demographic value, so you can’t create a bad estimate. Alternatively, you can define your estimates as fixed, to retain their current values, and only impact other overlapping categories.
Integrates with Netpak
Audience Estimator integrates directly with Netpak. Easy upload of program records into Netpak eliminates manual entry of each record, thereby saving time and effort. You can selectively upload program records for one, many, or all shows.
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