Mediaocean combines the best of DDS and MediaBank to give advertising agencies power over technology through the Mediaocean OS, an open, global, cross-media platform.
NEW YORK - The two firms become Mediaocean, effective March 1, with the immediate goal of creating the first global operating system designed specifically for the advertising industry: Mediaocean OS.
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NEW YORK - As the popularity of HD and streaming radio grows, advertising agencies using Donovan Data Systems' (DDS) spot media-buying system can easily evaluate and purchase airtime on these stations.
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