NEW YORK, NY, June 24, 2010—Donovan Data Systems (DDS), the acknowledged leader in systems and software for the advertising industry, today announced the appointment of JT Batson as president of the company’s digital business.Read full story
NEW YORK - Donovan Data Systems' (DDS) brand allocation tool saves you time by automatically meeting your budget objectives for network syndication and cable TV buys. It assigns brands to programs, based on advertiser dollar and target rating goals, and constraining parameters for each brand..Read full story
Client spotlight
Together Mediabrands and DDS will continue to deliver our clients first-class media management.
Greg Smith, CIO and president technology, strategy and development, Mediabrands (IPG)